The Fam
Branding
I was approached by Deb Maltzman and Angela Denise to work on the logo design for a high-end, luxury clubhouse geared towards mothers with children. We decided that we wanted the vibe to read as upscale but not unapproachable. After many iterations, I played with having the “m” read as its own mark, depicting a mother with a child. While the project ended up being absorbed by a larger company, the following shows my vision for what the branding could have looked like.
Creative Directors
Moodboard & Color Palette
Together with Deb & Ang, we worked to create a vibe that would inform our client’s decisions on interior decoration, branding, swag, etc. We wanted the vibe to be luxurious but earthy — something that would cater to a city mom with disposable income.
