CityMD
Print, Social, Guerilla Ads, TV
This campaign was targeted towards millennials who stereotypically would rather ride out an illness than go to the doctor, illustrated by the tagline “You need some CityMD. ” Following the brand guidelines of CityMD, I created the look of their print, TV stills, and social campaign, under the watchful eyes of my Creative Directors. “You need some CityMD” won a 2019 Clio Health Award.
creative Interns
Tamara Yakov
Rebecca Baldwin
Creative Directors
Chris Cannon
JP Gomez
Out of Home
Due to a limited budget, we were unable to art direct a photoshop or use stock images for the Out of Home, so we opted for a personalized, text-only campaign to catch the attention of people on the subway.
Organic Social
I conceptualized and illustrated five headlines for CityMD’s organic social content.
Guerilla Marketing
Conceptual
Since this campaign focused on personally targeting people with ailments, a guerilla marketing felt conceptually apt to our campaign. Together with Tamara and Rebecca, we conceptualized ways to potentially catch potential CityMD clients unawares, whether through a personalized coffee cup sleeve or whiskey bottle. While the client didn’t have a budget for these prints, they loved the concept.
