SeatGeek
Black Friday
Email + Social
Since SeatGeek is an app and does not necessarily have “sales” the way an ordinary retailer would, our Black Friday sale is a big deal. I led this mid-sized campaign and created a look that played upon the rarity of our sales. I designed emails, social assets, push notifications, and a gmail card that was sent out over the course of a weekend. The resulting campaign led to +82% GTV for SeatGeek.
copywriter
Scott Barrows
creative director
Tim McCarthy
Alternate
Concept
SeatGeek
Tier 1 Emails
While at SeatGeek, I took advantage of the continuing education budget and taught myself After Effects, and my Creative Director consequently put me in charge of animating our revenue-driving Tier 1 Concert emails. Since these emails drive GTV, it was vitally important that the design and motion of the headers catch the recipients’ attention. Due to legal restrictions, I reinterpreted the album covers of these Tier 1 performers so that they were recognizable but still uniquely ours. Below is a sample of some of my favorite headers.
