SeatGeek Super Bowl
Activation
In 2020, the Creative team at SeatGeek was asked to design assets for the SeatGeek Super Bowl fulfillment center on an essentially nonexistent budget. I worked with the producer to research the most cost-efficient vendors, and to justify our spend, I designed evergreen banners that correlated to football but could still be repurposed for future events. Despite the cost restrictions, the result was a beautifully branded experience for our customers to pick up their premium Super Bowl tickets.
producer
Bridget Gray
Creative Director
Tim McCarthy
Mock Up
The above image shows my ideal mock of what the room could have looked like. Unfortunately, the team had to cut the rug from production due to the aforementioned limited budget.