Paprclip
Rebrand + UI Refresh
March 2026 - Ongoing
I am a big Survivor fan and attended a watch party for Survivor 50. I met the winner of season 48, Kyle Fraser, who hired me on a freelance basis to art direct the rebrand and UI refresh of his app, Paprclip.
UX Intern
Hannah Saffo
brand lead
Susan Lee
Brand Book
Moji Studio
Kyle knew that he wasn’t happy with the current logo but couldn’t articulate exactly what it was that the brand was missing. When we met, he had about a month before the Survivor 50 live finale, where he was hoping to launch his Kickstarter announcement to maximize engagement.
I encouraged him to create a word map and a moodboard of visuals that captured the feeling he was hoping to reflect in his app. From there I sourced Moji Studio to handle the logo rebrand.
Logo Rebrand
I translated Kyle’s feedback into actionable steps for Moji Studio to apply to Direction 1 of his logo exploration. With my help he was able to rebrand in time for Survivor 50 live finale on May 20th.
After the logo rebrand, I art directed Moji Studio to include an expanded color palette, typography system, and illustration system.
Expanded brand guidelines
As a next step of the rebrand, I’m working with Hannah Saffo, a UX design intern, to guide her in applying the refreshed brand colors, illustrations, and typography to the UI so that the app reflects the same playful spirit as the logo and also feels modern and fresh.
This work is ongoing as of June 2026.
UI Refresh
A photo of me living my Survivor fan ultimate dream!
