Marketing Messages Video
In-product video
February 2024 - May 2024
I delivered and produced a video script, created 19 static storyboards, and delivered 14 static assets to create an in-product experimental video explaining the value prop of Marketing Messages. The Senior Motion Designer on the team, Benjamin Paras, and I delivered this video in house while operating under the strain of limited budget and a tight timeline.
The resulting video saw a 62.5% click through rate to a new, Meta brand-compliant video with universal translation, scaling their initial success to a global audience in August 2024.
Sr. Motion Designer
Benjamin Paras
Project lead +
Art Director
Susan Lee
Workshop
Because the budget and headcount for this project was limited, I gathered the stakeholders for both Messenger and WhatsApp to find the overlapping value props for Marketing Messages, so that a single video format could service both teams.
Although I am not a copywriter, I wrote the script draft and gathered feedback from the primary stakeholders to ensure I had captured workshop outcomes correctly.
I brought this project to the director-level design review and received feedback as I was storyboarding. Below you can see the initial storyboard with rough ideas, and the final storyboard after two design reviews. From there, Benjamin Paras animated the static ideas into the final video. This project was accomplished with a budget of 2k and the constraint of being limited to stock footage.
If you listen closely you can even hear my voice in the final VO.
Storyboarding
Below are select illustrated stills from the video.
